The brand is staging a pop-up market at Pier 57, called Opening Ceremony BTW (by the water). The pop-ups will be staged in shipping containers and host brands like DKNY Exclusively for Opening Ceremony and Rihanna for River Island. There will also be an Estée Lauder pop-up salon with nail artist Naomi Yasuda. Opening Ceremony BTW will also launch Coca-Cola Designer Drinkware products, plus Tenga products with packaging inspired by the Opening Ceremony‘s spring collection.
Opening Ceremony was founded in 2002 by two friends from UC Berkeley, Carol Lim and Humberto Leon, as a place to share their passions for travel, art, and fashion. Inspired by a trip to Hong Kong, the two decided to leave their jobs in corporate fashion to realize their unique dream. What began as a single store on a quiet street in downtown New York is now a global community with outposts in New York, London, and Los Angeles, a department store in Tokyo, a wholesale showroom, an in-house clothing line, a blog, an e-commerce site, a TV channel, and an annual magazine.