Punk is back with a vengeance as we saw at Opening Ceremony’s Fashion Show, a joint photo exhibit with long time pal Spike Junze! Bright primary colors red, red and more red, an abundance of denim and hair styles with razor sharp edges and kamikaze Japanese essences hit the runway.”I’ve been hounding (Jonze) for six or seven years to show me his photo archives because I’m a photography fan and a nerd of pop culture,” said Humberto Leon co creator of Opening Ceremony to Pret-a-Reporter.
“Finally after years he said ‘Hey, it’s in a place in L.A. where we can look at it.’ He pulled it all together and said ‘If you want one day I’ll sit down with you and show you some stuff. So that moment turned into three days of us looking at photos and him walking me through moments. It started as a personal conversation between friends.” Jonze’s photos include documenting music video shoots with the Beastie Boys, Bjork swimming in a pool, Sofia Coppola hanging out in a parking lot and Kim Gordon honing her craft, the results are not unpleasant.
Leon was so taken by the photos — which share the same Southern California, counter culture vibe that the designer and his partner Lim grew up with and, in turn, have woven into their brand — that he told Jonze he wanted to create a collection around them.
Leon collected the photos and placed them up around his office and created fabrics based on the images — including a woven jacquard print that came courtesy of a Sonic Youth photograph.
Once the the printed box coats, slouchy androgynous trousers and burnt-orange mid-calf skirts were ready to roll, Leon realized that he had an office full of photo copied photography that deserved a much more glamorous home.
“I felt like I wanted to share my friends work with the world,” Leon said.