If you’re looking for quintessential downtown New York style inspiration, Danielle Bernstein of We Wore What is your girl. What started as a street style blog four years ago has evolved into a go-to site for urban twenty-somethings looking to emulate her effortlessly cool look. Danielle chatted with us about the business of blogging, her personal style and her favorite holiday traditions.
Joe Fresh: How would you describe your personal style? How did you develop it?
Danielle Bernstein: My personal style can’t really be defined. One day it’ll be menswear, and the next vintage Nineties-inspired. It all depends on how I’m feeling. I really like things oversized and comfortable. Overalls are my second skin—that’s sort of my tagline. If I’m wearing skinny jeans, I’ll wear a loose sweater, to balance out the different shapes. I’m a Nineties baby so I also like leather jackets, high-waisted styles and chokers.
JF: Where do you find your style inspirations?
DB: The streets of NYC constantly inspire me. You can see something different on every corner of the city. You’ll be on the Upper East Side and it’s really glamorous and then the Lower East Side is grungy and hipster. I’m also inspired by the way some international editors dress—people like Emmanuelle Alt and Anna Della Russo.
JF: Do you have any surefire tips and tricks when it comes to shopping?
DB: Comfort is key. That’s why I love things like oversized cashmere sweaters.
JF: What’s the best style advice you ever received?
DB: How to properly roll up the sleeves of a button down. There’s a trick to folding the sleeve up your arm first and then rolling it up. It gives it more style and takes away some of the extra fabric. There are online videos on how to do it. It kind of changed my life. It’s the small details that can be important.
DB: I started my blog four years ago as a street style blog. It quickly transitioned into personal style after six months. My goal is to provide readers with a daily source of outfit inspiration.
JF: How did you grow the blog?
DB: My blog grew very organically. I always stayed true to my style. I think I’m one of the few bloggers that represents a true 20-something New Yorker. I was born and raised just outside the city and grew up coming in and out of the city. I spent all my weekends here.
JF: What do you think fashion blogs provide to readers that traditional magazines don’t?
DB: We are and we do represent real girls. People can relate to us and also look up to us with what to wear. They trust our opinions. When you read a blog, you’re looking at a girl who’s sort of just like you.
JF: Where will you be spending the holidays?
DB: With my family on Long Island.
JF: What are some of your favorite holiday traditions?
DB: Wearing velvets and florals and eating lots of food. Oh, also everything oversized to hide all that food.
JF: What kind of fashion items do you like to give as gifts?
DB: Cashmere and cold weather accessories are always a good idea: scarves, hats and gloves.
JF: What do you think is the perfect stocking stuffer?
DB: Jewelry and candles. And everyone likes a gift card, as it always fits.
JF: What’s on your wish list this season?
DB: Time off—it’s the most valuable commodity.
JF: What advice would you give about dressing for holiday parties?
DB: The holidays are a great time to wear something you normally wouldn’t wear. Take some risks with your outfits. I like to look for both warmer colored pieces and darker hues—and then glam it up with a statement necklace.
JF: Do you have any style-related New Year’s traditions?
DB: New Year’s is an excuse to wear something new, so I always buy something. Wear something shiny!