1) warm – 81 Mott St. (Kenmare and Broome Sts.)
Owners of warm Winnie Beattie and Rob Magnotta converted warm from an old Olive Oil factory, how cool/hot! Winne has called Nolita home for 18 years, so I guess she had her eye out for quite sometime to find the perfect location for her store! warm allows you to shop with a social conscious in mind. Plus feeling like you’ve just stepped into a beach oasis! Many of the brands stocked used organic fabrics and natural vegetable dyes and have that special fashion edge that other socially conscious brands don’t offer.
2) Eileen Fisher – 395 West Broadway
Still going strong after 30 years in business, Eileen Fisher is a privately held company with over 800 employees and is one of the biggest brands to stand the test of time in Fashion continually staying true to use organic cottons, dyes, and fair trade fashion business ethics.
3) Alternative – 281 Lafayette Street
Alternative presents itself to be a ‘sustainable lifestyle brand focused on creating a difference in the world’ of fashion. Arriving into Nolita this year, opening up it’s first east coast store! All Alternative garments are hand made in Peru, using 100% pima cotton, sourced from it’s place of origin. Natural dyes are used from plants and insects.
4) Reformation – 23 Howard Street
‘Make killer clothes that don’t kill the environment’ … creative director Yael Aflalo uses only vintage fabrics and surplus unwanted, unused fabrics that ‘other’ fashion companies have either over ordered or just didn’t use. Rather then tossing these out, the Reformation crew rescue these unwanted materials daily from NYC Fashion District companies and use them to create their fashion! The team over at Reformation believe that the textile industry is one of the biggest polluters. Lots of nasty chemicals are used to create fabrics and dyes which then pollute our air and water, yuck!
5) Matta – 241 Lafayette Street
Christina Gitti designs and stocks lots of beautiful free flowing kaftans, and ponchos, loose chic boho styled garments, sourced mainly from India and far east Asia. Her accessories line is bright and playful, and I especially think her stunning collection of fabulous scarfs completes any outfit!!!!!
Contributed by Staff writer Hollie Turner