Tictail—the Swedish e-commerce store that showcases the latest rising brands visited Nolita this week with their super cool concept Nolita Beach, a weekend gallery concept displaying designer beach towels designed by up and coming New Yorkers.
“It’s one of the first times we’ve created our own store on the site,” said Dan Blackman, head of brand design at Tictail. Nolita Beach, explains Blackman, is basically a way of browsing the site IRL.
“I’ve been thinking about ways to showcase artwork in a different way,” said Blackman, who first realized the “untapped” potential of a beach canvas. “We care so much about our bathing suits and the bag we bring to the beach, but no one thinks about their towel.”
You can stop by and check them out at 171 Elizabeth Street between Friday and Sunday to pick yourself up a truly designer beach towel for $50, with the proceeds (over and above production costs) being donated to Arts in Parts, a non-profit “creative learning organization” that provides art workshops for kids in the Rockaways. Nice guys!