Intel opens Pop Up Store on Mott Street

Intel pop up in Nolita
Intel pop up in Nolita

Its unique for a micro processor ‘chip’ company to open a pop-up store, but hey we like it! It’s great for our hood to have a company such as Intel exploring a ‘hands on’ branding opportunity. The store is planned to ‘psychically change’ three times a day so I guess that means I can frequent it on more then one occasion. You can’t buy anything, but that’s not really the point. Intel are planning to open more retail concept stores, showing off just what their products can do, and I think thats a good thing.