Figue by Stephanie von Watzdorf

Stephanie von Watzforf Figue Founder
Stephanie von Watzforf Figue Founder

Wow, I just walked past Stephanie von Watzdorfs new store in Nolita ‘Figue‘ located at 268 Elizabeth Street and all I can say is wow. This women and brand Figue is seriously the ‘real deal’. The name Figue comes from an Italian Island where Stephanie spent many summers growing up vacationing wither her family. Stephanie is the grand-daughter of one of the dancers from the Ballet Russes, I mean how friggin cool is that? Her German/French father was an art dealer, and her Russian mother a ballet dancer. Hanging out with the likes of Coco Chanel, Henri Matisse and Picasso would have been simply awe inspiring! I would have loved to have heard her grandfathers crazy stories of his adventures at the Ballet Russes.

Stephanie has then come from a family bound for creative greatness and has impressively held down a solid fashion career spanning 2 decades working for the likes of Yves saint Lauren, Ralph Lauren, Ann Taylor and yep American fashion royalty Miss Tory Burch. Self proclaimed ‘Global Gypsy’ … I love that word … Stephanie’s style is truly hip, totally boho and just oh so now. Figue symbolizes the modern women who travels the globe for inspiration on how to live, appreciate local artistry and really a women that returns home blessed by her adventures and treasures she collected along her journey.

Nolita is not new to the current Boho style trend. Figue joins ‘warm’ on Mott Street by Winnie Beattie, Creatures of Comfort on Mulberry by Jade Lai, Love Adorned on Elizabeth by Lori Levan and Calypso St Barth on Broome to really establish Nolita as New York’s Boho neighborhood.

But Stephanie’s style is different. I think what sets her apart from the rest, is really her years of industry fashion experience, combined with her legitimate Boho family heritage. Her beautiful mix of artisan fabrics, textiles and jewels sourced from all corners of the globe have been carefully selected, almost curated it feels like. That are then purposely clashed together, somehow to found harmony together, delicately interwoven to form one of a kind pieces for the ‘luxurious bohemian jetsetter.’

Our favorites:

1) Mini Tuk Tuk Tote $250

Mini Tuk Tuk Vintage Indian Tote
Mini Tuk Tuk Vintage Indian Tote

2) Owl White Military Parka $1500

Military White Parka with Owl
Military White Parka with Owl

3) Tasha Mexican Folk Silver Earrings $240

Tasha Mexican Earrings
Tasha Mexican Earrings

1 Minute Biography: Stephanie von Watzdorf from Joshua Kessler on Vimeo.